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30 October 2009
Media Release
AFP goes red for Day for Daniel
The following Video News Release is now available online to preview and download in broadcast
quality.
The Australian Federal Police (AFP) today showed its support for missing Queensland boy Daniel
Morcombe by wearing red – the colour Daniel was last seen wearing when he was abducted from
the Keil Mountain Road overpass in December 2003.
Day for Daniel, Friday 30 October, is a fun day with a serious message – protection, safety and
opportunity for our children.
AFP Commissioner Tony Negus said that two young people go missing every hour in Australia, so
child protection and safety is paramount for all Australians.
“Children need protection, education and support so they don’t become a missing child or an
innocent victim of crime. Out of the 35,000 people reported missing to police each year, 20,000
are under the age of 18,” Commissioner Negus said.
Along with encouraging AFP staff to wear red on the day, a red-themed morning tea was held at
AFP headquarters.
Day for Daniel is all about raising awareness of child safety and missing persons and encouraging
all Australians to take action.
Day for Daniel is not a memorial day said Bruce and Denise Morcombe, parents of Daniel. “It’s not
a day to be sad, it’s a fun day, and it’s a learning day. We want children to understand that
sometimes trouble finds you, and if it does, they need the skills to get out of that trouble. If we
can help to save one child, hopefully we’ve done our job.
“Support of Day for Daniel gives us a tremendous amount of enthusiasm and the motivation to
continue on. We still want to find Daniel and we don’t want other parents to walk in our shoes.”
The Daniel Morcombe Foundation was established in 2005 by Bruce and Denise Morcombe,
parents of missing child Daniel Morcombe. For more information visit
The National Missing Persons Coordination Centre of the AFP was established in 2006 to provide
a coordinated approach to the response to missing persons in Australia. Its mission is to reduce
the incidence and impact of missing persons and to educate the Australian community about this
Media enquiries
AFP National Media
Daniel Morcombe Foundation
Ph: (02) 6275 7100
Ph: 0434 326 435
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