Online Newsroom A Big Hit This Australia Day

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25th January 2010, 12:47pm - Views: 1163





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MEDIA RELEASE


Media Enquiries: National Communications (02) 6264 2244

003.10

25 January 2010

Online newsroom a big hit this Australia Day


The Department of Immigration and Citizenship's (DIAC) online newsroom is gearing

up for increased traffic from the media and visitors this Australia Day.


"The online newsroom has been hugely popular with large numbers not only from

the media but also the general public coming to the website since it went live in

December 2008," a Department of Immigration and Citizenship spokesman said.


"The newsroom has recorded 711 000 hits in the past two years and this Australia

Day we are expecting hundreds of visits to the material we will have up on the

newsroom. 


"In the lead-up to Australia Day we will be featuring a range of multi-media including

interviews with the eight winners of the Local Hero awards and messages from the

Minister for Immigration and Citizenship, Senator Chris Evans.


"We know from recent experience that the media will use the newsroom to download

content for broadcast and publication but we also expect many people will view the

free online newsroom.


"The advent of new media has dramatically changed the landscape of the way

government delivers news and information to the community and websites such as

our online newsroom have proved themselves to be highly popular in short space of

time." 


Some of the other content that can be downloaded by registered media

representatives or viewed on the newsroom include inspirational video of

humanitarian and refugee programs, heart-warming stories from new arrivals to the

country and compliance operations conducted by the department that have

disrupted the activities of illegal workers and their employers.


"We see the online newsroom as a crucial tool in maintaining a dialogue with and

informing the community and those thinking about coming to Australia," the

spokesman said.


"There are many activities that the department is involved with that the general

public does not hear about very often, and many happy stories to tell of the

thousands who arrive and call Australia home each year, the online newsroom gives

us the means to tell their stories."








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