DEFENCE MEDIA RELEASE
Issued by Ministerial Support and Public Affairs, Department of Defence, Canberra, ACT
Phone: 02 6127 1999, Fax: 02 6265 1545
Tuesday, 1 June 2010
MSPA 193/10
Defence Force Recruiting creative advertising contract
The Department of Defence has today announced the outcome of an exhaustive
tendering process for creative advertising services, undertaken in accordance with
legislative regulations and inter-departmental policies.
George Patterson Young & Rubicam (GPY&R) is the successful tenderer for the
provision of creative advertising to Defence Force Recruiting (DFR), one of the most
innovative and successful recruiting organisations in the country.
The Creative Advertising Agency Request for Tender (RFT) was released to a list of
potential tenderers from the Department of Finance and Deregulation’s
Communications’ Multi User List on 2 December 2009 with responses closing on
29 January 2010.
The $6.93m (including GST) contract commences on 1 July 2010 and is for an initial
term of three years.
Defence looks forward to working with GPY&R to continue to achieve effective and
innovative advertising outcomes for DFR.
Media contact
Defence Media Liaison 02 6127 1999 or 0408 498 664
NEWS 
